Humble Beginnings on the Streets
Every great brand begins somewhere, and for BTW, the story began with a simple street cart serving freshly made North Indian street delicacies. Long before BTW became a well-known name across Delhi NCR, one of the BTW founders, Shri S. R. Yadav, served favourites like Aloo Tikki, Chaat, and Bhalla Papri as a mobile hawker in Delhi.
Prepared with care and cooked in rich desi ghee, his Aloo Tikki quickly gained popularity among locals. Customers returned not just for the taste, but for the consistency and authenticity of the food.
Seeing the growing love for these flavours, Shri R. K. Yadav joined hands with Shri S. R. Yadav, and together the BTW founders began shaping a bigger vision for the brand. In 1991, encouraged by the overwhelming response from customers, BTW opened its first shop in Rani Bagh Market, Delhi. What began as a humble cart had now taken its first step toward becoming a recognized Indian chaat restaurant brand.
The Signature Dish That Built the Brand
At the heart of the BTW street food success story lies its iconic Aloo Tikki Chaat. Crisp on the outside, soft on the inside, and served with tangy chutneys and fresh toppings, the dish quickly became a favourite among customers.
Prepared using pure desi ghee, the tikki carried a distinct flavour and aroma that set it apart from typical street food offerings. Over time, this simple yet delicious dish became the identity of BTW.
Customers travelled specifically to enjoy the authentic taste of BTW’s chaat and snacks, and the growing queues outside outlets were proof that a single dish—when made with dedication and consistency—can create a loyal following.
Expanding the Menu and the Vision
As BTW gained popularity, the brand expanded both its menu and its vision. While it remained deeply rooted in authentic Indian chaat and street food, the menu gradually evolved to include a wider range of cuisines. Today, BTW outlets serve North Indian, South Indian, and Indo-Chinese dishes, along with traditional snacks, sweets, and full meals.
This expansion transformed BTW from a simple chaat destination into a complete vegetarian dining experience for families and food lovers.
The brand also ventured into catering services, bringing its trusted flavours to weddings, corporate events, and celebrations across the region.
From Restaurants to BTW FMCG Products
With a strong retail presence across Delhi NCR and a workforce of more than 1,200 employees, BTW continued to grow beyond its restaurant business.
The brand expanded into the Packaged and Processed Food segment, introducing a range of BTW FMCG products designed to bring the brand’s trusted taste into homes.
Today, customers can enjoy BTW packaged snacks and food products, including:
- Namkeens
- Cookies
- Savoury snacks
- Natural Mineral Water
- Gift Packs and festive assortments
To support this expansion, BTW established a state-of-the-art manufacturing facility spread across more than 50,000 square feet, along with a modern quality assurance laboratory to maintain strict product standards.
The company’s corporate headquarters at Pearls Omaxe Tower, Netaji Subhash Chandra Place, New Delhi, serves as the operational hub for managing the brand’s growing network. Despite this remarkable growth, the essence of BTW remains unchanged.
The journey that began with a humble street cart and a perfectly made Aloo Tikki continues to inspire the brand’s commitment to quality, flavour, and tradition—making BTW one of the most trusted Indian chaat restaurant brands today.
